REQUEST FOR PROPOSAL
GlobalPittsburgh Website
February 11, 2015
1. Summary and Background
The
Pittsburgh Council for International Visitors (PCIV), a non-profit organization
doing business as GlobalPittsburgh, is currently accepting proposals to develop,
design, launch and host a new website to replace its current website at www.globalpittsburgh.org. The
existing GlobalPittsburgh website was developed and launched in 2011.
In
an effort to elevate awareness of GlobalPittsburgh and thereby increase
revenue, membership and community involvement via its website, GlobalPittsburgh
has determined that a new platform and format are needed which are more
user-friendly and allow for improved interaction by current followers and
potential members at the individual, organizational and corporate levels.
Our
current website isn’t optimized for mobile platforms and is not sufficiently
functional to achieve our revenue and membership goals. With confusing layout
and messages/information, it isn’t easy to find what one needs within three
clicks. Also, we only converse in English. As a result, the website isn’t
drawing the interest we had hoped. We need to rethink our digital strategy,
starting with the web site, but also looking at all digital aspects from
branding, messaging and promoting our website. Our website, ultimately, should
reflect our mission statement and clear brand message.
The
purpose of this Request for Proposal (RFP) is to solicit proposals from various
web developers, conduct a fair and extensive evaluation based on criteria
listed herein, and select the candidate which best represents the
GlobalPittsburgh’s new direction.
GlobalPittsburgh
brings together globally minded people in the Pittsburgh region through
membership activities and hosting programs. Formed in 1959 as the Pittsburgh
Council for International Visitors, we promote the concept of citizen
diplomacy, which means, "the concept that every global citizen has the
right, even the responsibility, to engage across cultures and create shared
understanding through meaningful person-to-person interactions."
As
a 54-year member of the Washington, D.C.-based Global Ties U.S. (formerly
NCIV), we are the U.S. State Department’s designated regional service provider
for the International Visitor Leadership Program and other government-sponsored
international exchange programs.
GlobalPittsburgh
now has a network of more than 500 members (including individuals, universities
and corporations), volunteers, and citizen diplomats who ensure that visiting
leaders, international newcomers and globally minded residents are connected
and benefit from our promise to find friends, find jobs, find customers and
find students.
GlobalPittsburgh
currently operates three main programs:
International Leaders
Program - Hosting global delegations
Tailored
professional itineraries for emerging leaders in the U.S. Department of State’s
International Visitors Leadership Program, other federally funded programs, and
fee-based programming for international leaders sponsored by their governments,
businesses or other institutions. These itineraries are designed to promote
ongoing linkages between the international participants and the Pittsburgh
regional leaders with whom they meet.
GlobalPittsburghCONNECT – Membership program connecting internationals and local community
Providing
homestays, hospitality dinners with American families, and a year-round series
of events to acculturate and welcome international students, professionals, ESL
students, researchers, scholars and their families to the Greater Pittsburgh
Region. Local globally minded individuals, companies and organizations may
become part of the GlobalPittsburghCONNECT, which includes invitations to
member activities, hosting and homestay opportunities, and a wide range of
other benefits and advantages. Memberships are available at $50 per year for
individuals and households, $40 for undergraduate students.
Study Pittsburgh Initiative – Helping colleges, universities & English Language programs attract
international students
A
consortium of colleges, universities and degree programs led by
GlobalPittsburgh to promote the region as a whole to attract more international
students and connect them with regional businesses, cultural assets and
communities. This program will be expanded in 2015 as part of the
GlobalPittsburgh International Student Talent Attraction & Retention
Initiative, or I-STAR, which will require expanded interactive and
mobile-friendly capabilities.
2. Proposal Guidelines
Proposals are due by 5:00
p.m. on Monday, March 16, 2015. GlobalPittsburgh intends to announce the successful
contract by March 30, 2015, following a two-week period for questions and
proposal clarification. An official agent or representative of the company
submitting the proposal must sign all proposals.
If
the organization submitting a proposal must outsource or contract any work to
meet the requirements contained herein, this must be clearly stated in the
proposal. Additionally, all costs included in proposals must be all-inclusive
to include any outsourced or contracted work. Any proposals that call for
outsourcing or contracting work must include a name and description of the
organizations being contracted.
All
costs must be itemized to include an explanation of all fees and costs.
Contract
terms and conditions will be negotiated upon selection of the winning bidder
for this RFP. All contractual terms and conditions will be subject to review by
the GlobalPittsburgh Board of Directors and will include scope, budget,
schedule, and other necessary items pertaining to the project.
3. Project Purpose and
Description
Project
Purpose:
GlobalPittsburgh’s
current website was implemented in 2011, and the Board of Directors has determined
that it is not totally effective in providing a thorough description of our
programs and offerings in a user-friendly online environment. Additionally, the
site has not been effective in attracting new members or otherwise generating
revenue for the organization. GlobalPittsburgh believes that by using the
latest web-based technologies and a more effective site design, we can provide
our followers and potential members with more information, a user-friendlier
environment, and achieve our goals of attracting new members and generating
revenue.
Project
Description:
GlobalPittsburgh
is seeking a provider to utilize the latest web-based technology to create a
website that is user-friendly, mobile responsive, simple to use, provides
detailed information about our programs and offerings, and is easy to add or
modify content. The site design should incorporate the latest key word search
practices and maximize search ability in all current Internet search engines.
One
of the main challenges that should be addressed by those submitting proposals
will be the ability to guide GlobalPittsburgh in creating a website – starting
with the home page and possibly using microsites – that successfully captures
and conveys the varied activities of the organization to different audiences in
a simple, clear and compelling fashion.
The
finished website must allow GlobalPittsburgh staff to easily manipulate the
layout and content in order to allow for frequent changes in the dynamic
environment in which we work where programs and events constantly change. The
current website uses the Drupal content management system, but bidders are not
required to maintain that platform.
The
website design and layout should be aesthetically pleasing, simple for users to
navigate, provide descriptions of all GlobalPittsburgh programs and services,
upcoming events, and contact information. The site must also be completely
secure against intrusion. The site should be easily integrated with our current
membership management system, Wild Apricot.
Additionally,
the site should include:
·
Events calendar showing events organized by GlobalPittsburgh as well as
those submitted by members and followers in an easy-to-use process
·
Password-protected members-only section for providing specialized
content
·
Microsite for Study Pittsburgh Initiative including pages for member
universities
·
Corporate members/sponsors page with capability to expand individual
members based on membership level
·
International Community pages with interactive capability
·
Link to PayPal donation page
·
Study Pittsburgh page with list of university members
·
Ability to be translated into multiple languages in the future
·
Addition of a page showing an interactive world map indicating the home
countries and cities of delegations hosted by GlobalPittsburgh
4. Project Scope
The
scope of this project includes all design, development, coding, licensing, and
hosting of GlobalPittsburgh’s new website. All text and copy will be provided
to the selected bidder by GlobalPittsburgh’s marketing department for inclusion
in the design of the new website.
The
following criteria must be met to achieve a successful project:
·
Visually and aesthetically pleasing website design
·
Hub design that is agile and mobile responsive
·
User-friendly environment that is easy to navigate
·
Consistency of design across all pages/sections of the website
·
Effective tools to migrate current web content to new website: This may
include, but not limited to: tool kit and training for our staff for self
transfer; offering to transfer what will be retained from the old to the new…
·
New site can be easily changed/modified easily by GlobalPittsburgh
staff
·
All software and licensing requirements should be included as part of
this project
·
Site should be searchable with keyword searches based on site content
·
Prominent display of GlobalPittsburgh logo throughout all pages of the
website
·
Site should be compatible with all current web browsing technology and
easily upgradeable
·
Ability to work closely with GlobalPittsburgh staff contact on
coordination of project tasks and resources
·
Create a test or draft web environment for the development of the new
site, and to have a roll-back feature allowing staff and/or contractor to roll
back to a prior date if changes have been made that won’t work or are not approved
by GlobalPittsburgh’s staff.
·
Web analytics capability
5. Request for Proposal and
Project Timeline
Request
for Proposal Timeline:
All proposals in response to
this RFP are due no later than 5:00 p.m. EST March 16, 2015.
Evaluation of proposals will
be conducted from March 16, 2015 until March 27, 2015. If additional
information or discussions are needed with any bidders during this period, the
bidder(s) will be notified.
The
selection decision and notification of the winning bidder will be made no later
than March 30, 2015. Upon notification, contract negotiation with the winning
bidder will begin immediately. Contract negotiations will be completed by April
6, 2015.
Notifications
to bidders who were not selected will be completed by March 30, 2015.
Project
Timeline:
Proposals
should include the expected project timeline/schedule, keeping in mind that
GlobalPittsburgh would like to have the updated website live as soon as
possible.
6. Budget
All
proposals must include proposed costs to complete the tasks described in the
project scope. Costs should be stated as one-time or non-recurring costs (NRC),
or monthly recurring costs (MRC). Pricing should be listed for each of the
following items in accordance with the format below:
Project
Initiation and Planning NRC MRC
Market
Research NRC MRC
Site/Database
Development NRC MRC
Site/Database
Testing NRC MRC
Site/Database
Deployment NRC MRC
Site/Database
Hosting NRC MRC
NOTE:
All costs and fees must be clearly described in the proposal. In addition,
unless specified otherwise in this tender, the proposal should encompass all
graphic and wireframe design, production, testing, content management systems,
and software acquisitions necessary for development and maintenance of the
website, as well as a listing of any ongoing fees related to hosting, support
and software upgrades.
7. Bidder Qualifications
Bidders
should provide the following items as part of their proposal for consideration:
·
Description of experience in planning, building, and hosting corporate
websites
·
List of how many full time, part time, and contractor staff in your
organization
·
Examples of three or more corporate websites designed and implemented
by your organization
·
Testimonials from past clients on website building and hosting work
·
Anticipated resources you will assign to this project (total number,
role, title, experience)
·
Full testing plan
·
Timeframe for completion of the project
·
Project management methodology
8. Proposal Evaluation
Criteria
GlobalPittsburgh
will evaluate all proposals based on the following criteria. To ensure
consideration for this Request for Proposal, your proposal should be complete
and include all of the following criteria:
·
Overall proposal suitability: proposed solution(s) must meet the scope
and needs included herein and be presented in a clear and organized manner
·
Organizational Experience: Bidders will be evaluated on their
experience as it pertains to the scope of this project
·
Previous work: Bidders will be evaluated on examples of their work
pertaining to website design and hosting as well as client testimonials and
references
·
Value and cost: Bidders will be evaluated on the cost of their
solution(s) based on the work to be performed in accordance with the scope of
this project
·
Technical expertise and experience: Bidders must provide descriptions
and documentation of staff technical expertise and experience
9. Point of Contact
Bidders
may direct clarifying questions by email at any time, or arrange telephone conversations or
meetings, and submit a digital version of their proposal in PDF format by 5:00
p.m. Eastern Time on Monday, March 16, 2015 to:
Thomas Buell, Jr.
Director of Development
& Marketing
GlobalPittsburgh
650 Smithfield Street, Suite
1180
Pittsburgh, PA 15222
tbuell@globalpittsburgh.org
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