Friday, May 22, 2009

TradeRoots Program Promotes Importance of Global Business for Pittsburgh and the State

Foreign trade is responsible for creating and retaining thousands of jobs in the Pittsburgh region and the rest of Pennsylvania, and a new program called TradeRoots has launched an effort to spread the word about the importance of international business.

TradeRoots PA is a year-long, private sector initiative led by the U.S. Chamber of Commerce, the PA Chamber of Business & Industry, the Pittsburgh Regional Alliance, and other key chambers and business groups.

Exports, imports, and foreign direct investment are fundamental to the success of the Pennsylvania economy. The goal of TradeRoots PA is to educate consumers, businesses, workers, farmers, families and elected officials as to the importance of international trade in all aspects of the economy.

"Openness to international trade encourages productivity gains and improved competitiveness," according to the U.S. Chamber of Commerce. "Doing business internationally has allowed U.S. businesses, including small and medium-size enterprises, to grow in markets outside of the United States and prosper globally."

Representatives of TradeRoots PA visited Pittsburgh this week during a road tour which also included stops in Philadelphia, York/Harrisburg and Erie. Each stop included a plant visit, news conference and town hall forum.

For information about TradeRoots PA, contact Roger Cranville, Sr. VP at the PRA, at or by calling 412.392.4555 ext. 1030.

1 comment:

  1. What a remarkable idea. At a reception hosted for the SBA Champion and State Business Owners Awardees held at the White House Last week, this was actually one of the topics of discussion with Larry Summers, Chief Economic Advsior--the stimulation of International Trade.

    For any women entrepreneurs I would direct them to an international networking site for women to exchange international business:

    This is a site used widedly by National Association of Women Business Owners and also by FCEM, World Association of Women Entrepreneurs.